Throw your game a lifering.

We fund the ad campaigns that get Roblox games discovered, and cover trusted developers when the deal calls for it.

Lifering invests in promising Roblox games.

We fund advertising and, where needed, development support in return for an agreed share of the game’s revenue.

How it works

  1. 01

    Pitch your game

    Send us your game, current progress and a little about what you're looking to achieve.

  2. 02

    We review it

    We look at the game itself, how far along it is, the team behind it and, where available, player and revenue data.

  3. 03

    We make an offer

    If we think there's potential, we'll agree how much we're prepared to fund, what it's being used for and the revenue share. Everything is agreed before money is spent.

  4. 04

    We fund the campaign

    We put our own Robux behind an initial advertising campaign. We can start small, measure performance and increase the budget when the numbers justify it.

  5. 05

    We grow together

    You keep developing the game while we monitor the campaign. Revenue is shared according to the agreement, and successful campaigns can receive further funding.

Enter our waters

Got a Roblox game that needs players? Tell us about it and we'll come back on whether we can fund the campaign.

We reply to everything within two working days.